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Devkrest Technologies

GlowySkincare App

A personalized skincare companion that helps users build routines, track progress, and achieve healthier skin.

Mobile App
UX/UI Case Study
2025
Glowy App Mockup

Your personal space for
skincare routines🌿,
healthy habits💧,
and glowing skin✨

About
the project

Glowy is a skincare companion app that helps users manage routines, enhance skin health, and build lasting self-care habits. Some of its key features include:

Skin Routine Builder

Create your personalized skincare routine based on your skin type, concerns, and lifestyle. Stay consistent with reminders and easy-to-follow steps.

Glow Progress Tracker

Track your journey with daily skin logs, before/after photos, and routine streaks to see how your skin improves over time.

Skincare Community

Join a vibrant space of skincare lovers. Share your results, discover new routines, and get feedback from others like you.

Follow Routines

Stay on track with personalized routine reminders and notifications. Never miss a step in your skincare journey with timely alerts for morning and evening routines.

Creators Community

Connect with skincare creators and influencers, follow their curated routines, and stay updated with their lifestyle tips. Easily link to their social profiles for more inspiration.

Insights Dashboard

Access comprehensive analytics as a creator to understand your audience demographics, routine popularity, and engagement metrics. Make data-driven decisions to grow your skincare community.

Skincare background

Problem Statement

In today's saturated beauty market, consumers face skin confusion and information overload. With thousands of products and conflicting advice, many struggle to build routines that actually work for their unique skin needs, leading to wasted money and disappointing results.

Additionally, lack of consistency and difficulty tracking progress prevent users from seeing real improvements. Without a structured approach and clear way to measure changes, skincare becomes a frustrating cycle of trial and error rather than an effective self-care practice.

Glowy App Routine Builder Screen
Lack of Clear Skin

Lack of Clear Skin

Inconsistent Routines

Inconsistent Routines

Effective for Different Skin Types

For All Skin Types

Progress Tracking

Users can't effectively monitor changes in their skin over time, making it difficult to:

  • •Identify which products are working
  • •Stay motivated with visible results
  • •Make informed adjustments to routines

Objectives &
research approach

At Devkrest, our design team set out to create an intuitive, personalized skincare experience that makes self-care accessible for everyone. Our focus was on removing common barriers like lack of time, motivation, and overwhelming routines — and instead, building a product that encourages long-term skincare habits.

Guided by the Design Thinking methodology, we conducted user interviews and surveys to deeply understand user pain points. This helped us craft a human-centered solution that balances functionality, beauty, and emotional engagement at every touchpoint.

Empathize

Understanding user needs

Define

Framing the problem

Ideate

Generating solutions

Development

Building the app

Test

Validating solutions

Launch

Launching the product

Devkrest's Contribution to Glowy

At Devkrest, we partnered with Glowy to transform their skincare app concept into a fully-functional, user-focused reality. Our comprehensive approach encompassed strategy, design, development, and testing to create an app that truly resonates with users.

Consulting

  • •Strategic app planning
  • •Feature prioritization
  • •Technology stack selection
  • •Business model validation

Research & Ideas Sharing

  • •Market trend analysis
  • •Collaborative ideation sessions
  • •Innovation workshops
  • •Feature brainstorming

Competitive & User Analysis

  • •Competitor feature mapping
  • •User interviews & surveys
  • •Persona development
  • •User journey mapping

Design & Prototyping

  • •UI/UX design
  • •Interactive prototypes
  • •Design system creation
  • •User flow optimization

App & Admin Development

  • •React Native mobile app
  • •Custom admin dashboard
  • •API development
  • •Cloud infrastructure setup

Testing

  • •User acceptance testing
  • •Performance optimization
  • •Cross-device compatibility
  • •Security assessment
Glowy app creation process background

Creation
Process

01

Research

  • •User audience
  • •User interview
  • •Competitive analysis
  • •Functional analysis
  • •Mood board
02

UI Design

  • •Wireframes
  • •Visual concept
  • •Design system
  • •Components library
  • •Interactive prototype
03

Development

  • •Frontend implementation
  • •Backend integration
  • •API development
  • •Code optimization
04

Testing

  • •User testing
  • •Final corrections

Project Timeline

A structured approach to designing and developing the Glowy app, ensuring timely delivery and quality results.

1

Understand

User & Brand

Week 1
March 01
2

Research

Interview, Focus Group Discussion, Surveys

Week 2
March 08
3

Analyze

User Journey Map & Personas

Week 3
March 15
4

Design

Sketch, Wireframe, Style guide

Week 4
March 22
5

UI Design

Visual Design & Components

Week 5
March 29
6

Development

Frontend & Backend Implementation

Week 6
April 05
7

Testing

Usability Testing & Refinement

Week 7
April 12
8

Launch

Check-ins & Feedback

Week 8
April 19

Wireframes

Our wireframing process prioritizes user-centered design by mapping out interaction patterns and information architecture before aesthetics. This foundational blueprint allowed us to validate navigation flows, test usability assumptions, and refine core functionality with real users early in the development cycle.

Onboarding wireframe
Dashboard wireframe
Features wireframe

Typography

Typography serves as the voice of our interface, balancing readability with personality. We selected Poppins for its modern geometric structure and excellent legibility across devices, creating a typographic system that conveys warmth while maintaining clarity for essential app interactions.

Poppins

Poppins

Typefamily byIndian Type Foundry

Regular

Medium

Semibold

Bold

Color Palette

Coral Blush

#FF8B75

R: 255

G: 139

B: 117

Midnight Slate

#23272F

R: 35

G: 39

B: 47

Cloud Whisper

#F1F3F9

R: 241

G: 243

B: 249

Peach Mist

#FFEEEB

R: 255

G: 238

B: 235

The final product

After multiple iterations and usability testing, the final design of Glowy delivers an intuitive and engaging experience. Below are the key sections of the app.

01

Splash & Authentication

The onboarding experience introduces users to Glowy's core features through a series of visually appealing screens. Each screen highlights a key benefit of the app, setting clear expectations and building excitement.

Splash Screen
Login Screen
Signup Screen
02

Customized Skin Types

Right in your own way — Glowy helps users identify their unique skin profile through a thoughtful questionnaire about skin types and concerns. This personalization process allows the app to tailor product recommendations and routines specifically to each user's needs, eliminating the guesswork that often leads to ineffective skincare choices.

Skin Type Selection
Skin Concerns Selection
Creator Listing Screen
03

Home Screen & Routine Details

The Glowy home screen provides a personalized dashboard of subscribed skincare routines, making daily self-care effortless. Each routine includes detailed step-by-step instructions with precise timing for each product application, ensuring optimal absorption and effectiveness. Users can view which specific products to use for their skin type, complete with application techniques and recommended usage duration to maximize results.

Home Screen
Home Screen
04

Add Private Routine

Glowy makes creating personalized routines simple and intuitive. Users can select products from their collection, set specific application times, and add detailed instructions for each step. The app provides smart recommendations for product sequencing based on active ingredients, helping users avoid conflicts between products while maximizing effectiveness. Routine creation includes options for morning and evening sequences with different products tailored to day and night skincare needs.

Add Private Routine Screen
Add Private Routine Steps Screen
Add Private Routine Recurrence Screen
Edit Step Screen
05

Routine Insights

The Creator's Dashboard provides comprehensive analytics for skincare influencers and brands to track their routine performance. Creators can monitor key metrics like routine views, follower growth, and user engagement rates. The analytics section breaks down demographic data of users following their routines, while detailed reports highlight which products in routines receive the most interaction. Performance insights show peak usage times and completion rates, helping creators optimize their content for maximum effectiveness and engagement within the Glowy community.

Glowy Routine Activity
Glowy Creator Stats
Glowy Analytics
Glowy Reports
06

More Screens

Glowy offers a seamless experience for users to create personalized routines, track their progress, and engage with the Glowy community. The app provides a range of features to enhance the user's skincare journey, including routine creation, product tracking, and community engagement.

More Screen 1
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More Screen 12
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Client's Feedback

We are thrilled to share the feedback from our client, Tanvi Mehta, the Founder & CEO of Glowy. Tanvi is a skincare enthusiast and a visionary entrepreneur who is passionate about creating a seamless skincare experience for her users.

Tanvi Mehta

Tanvi Mehta

Founder & CEO, Glowy

Testimonial
"It has been a great experience working with Kaival and Lakhan. They understood the application well and the final product is amazing. The app is seamless, and the features are exactly what I needed."

The product was delivered timely. My reviews and feedback of the application was also accommodated. It's evident that a lot of thought and effort went into making it user-friendly. Great job by the Devkrest team!

TM

Tanvi Mehta

Founder & CEO

Project completed 2023

Communication: The Secret Sauce to Our Success

What made the Glowy app project shine? Our relentless commitment to transparent communication that kept everyone aligned and excited throughout the journey.

No Surprises, Just Progress

Daily updates via your preferred platform kept everyone informed, eliminating the anxiety of wondering "what's happening with my app today?"

Weekly Deep Dives That Matter

Our focused weekly meetings weren't just check-ins—they were collaborative strategy sessions that kept your vision at the center while driving momentum.

Problems Solved Before They Grew

Our team's proactive approach to challenges meant issues were identified and resolved early—keeping the project on track and your stress levels low.

Full Transparency, Zero Guesswork

Our project tracking system gave you real-time visibility into every milestone, eliminating the black-box development experience that plagues most projects.

Daily Status Updates Dashboard
Daily Status Updates Dashboard
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