The mobile industry is experiencing exponential growth every day, and it's poised to expand even further in the future. Therefore, it might be the ideal time to invest time and money in developing a mobile app. However, looking at statistics, 80% of mobile apps fail within their first year of launch. In this blog, we will explore some of the factors to consider to ensure a successful and fully functional mobile app after investing our hard-earned money and time.
While developing a mobile app, various factors need to be considered before releasing it to users. Below are the key factors that contribute to the app's success and make it production-ready.

1. Target Audience Analysis

It is very important to understand the precise requirements or issues your end user has. This will help to determine the target market and clear out the objectives for developing the app. As an app provider company, we often sit with our clients to help them brainstorm about the issue they are solving and the product they are trying to launch. Sharing things from the user's viewpoint helps clients feel more confident and clear about what we're discussing.

Defining your target user ensures it lands on the right sets of users and you may consider factors like Place, Age, Gender, Interest, Mindsets, etc.
Example: A math gaming app designed for toddlers who are just starting to learn basic skills.

2. User Experience (UX) Design

Designing the app can be challenging and requires lots of brainstorming, time investment, and research when it comes to providing an excellent immersive app experience to the end users. The goal is to keep things simple such that the majority of users understand the usage while it should feel good. At Devkrest, we provide UI/UX Design services where our designers thoroughly research the domain of the app, present, or similar apps before marking the line. There are too many small things the user appreciates in the app like haptic feedback or vibrations, tooltips at places where there may be confusion, great and short UX copies, moderate animations, etc. The app that cares for these small experiences surely has its own impression on the user's mind. Covering every pixel in an app in the right way can help you build visually appealing apps

3. Platform selection

Nowadays, in the fight of Android vs iOS users, we need to choose our targeted platforms, the majority of which are Android & iOS. Perhaps, this depends on the target audience. Example: The sales department in any company that only has Android phones and apps needs to run on that platform only, maybe they don’t need to care for iOS. On the other hand, we have hybrid technologies like React-native, Flutter, etc which serve multiple platforms and don’t require any dedicated development for platform specific. At Devkrest, we extensively work with React Native & Flutter to serve our clients and focus on delivering both platforms. The main benefit of working with cross-platform technology is to save a lot of time and cost while maintaining the quality of the app.

4. Security & Data Privacy

Perhaps Users’ crucial and sensitive information is handled by the mobile app and as an app provider, we must ensure the user’s data lands in the right place and is used for the right purpose which eventually gives back to the user (For user, To user). At Devkrest, we follow safe and encrypted processes while handling user data and storing it on the server to learn more about them. The more we give control to the user to handle their data sharing, the more trust we can set up from their side.

5. Testing & Quality control

As an app provider and product owner, we certainly don’t want to have a bad impression of users having bugs and issues when they have an app in their hands. To make the testing flow more interactive and user-friendly, start rolling out the app in batches to selective users which helps us to find the bugs and fix them resulting in stable builds progressively. Testing and coverage on more and more devices help us to understand the app compatibility and overall health of the app and its working.

6. Costing

This is one of the major factors while developing mobile apps as the cost of the mobile app solely depends on the size of the development team, years of experience required to work on the app, developers’ background, and location. Apart from this 1/3 part of the mobile apps cost third-party SDKs, server setup, working with complex algorithms, etc.

Remember, it’s not only the money we are considering as cost, as a product owner, the majority of the time they need to spend with a product manager, developers, or QA to make the feature production ready.

If we take a look at the average hourly rates according to countries.

Companies in the US and Canada typically charge between $45 and $75 per hour.
App developers in Western Europe and the UK set rates ranging from $35 to $70 per hour.
In Eastern Europe, where our company operates, rates typically fall between $25 and $60 per hour.
Indian developers offer competitive rates ranging from $12 to $35 per hour.

Therefore it may cost $3,000 (small app) ranging to $500k+ (highly scaled & complex app) depending on time, marketing expense, developers, location, and most importantly complexity and scalability of the mobile app.

7. Updates & Working on feedbacks

Finally, we have successfully rolled out the app spending crazy time for QA, and ensuring every pixel works in the intended way. But sometimes or maybe every time, things get worse when users start reporting the bugs and facing the issues. At this time, everyone is rushing toward reproducing the bugs and finding the solutions. Sometimes the situation gets completely out of control and causes Chaos. At Devkrest, we help product owners push the fixes and patches regularly even after product release to maintain healthy relationships with users.

Conclusion

Having all these kinds of factors parallel into consideration helps product owners to drive the product and mobile app development in the right direction. Without any of those factors, the app journey can go instantly from Agile to Fragile :).

We, at Devkrest Technologies take care of the points and factors mentioned above, we would like to collaborate with you as your mobile developer companion and work as your team.